Cartoon animation for the promotion of a dancing school (full version).
Animation for the purpose of advertisement of a dancing school/club. This animation is a composition of cartoons and animated text designs which advertise the attendance of dance classes in a humorous way. It supports the image of the dancing school being cordial and family-friendly and giving fun and enjoyable lessons.
The animation was presented on the website of the dancing school and is also used now and then when new ad-campaigns on social media are launched.
The most time consuming part of the working process was the creation of the dancing couple scene, since the figures were drawn frame-by-frame by using Adobe Animate and the movements (e. g. head turns) of the figures are rather complex. The other cartoon scences show only 2D-movements and they therefore were created in Adobe Illustrator and afterwards animated in Adobe After Effects. The animated text parts were designed and animated in Adobe After Effects.
The music and sounds were taken from a licensed digital asset platform and were cut and slightly modified to fit the animation.
The cut version can be seen here: Animation for a dancing school: “Ferdinand” – short version