Animation with the purpose of advertisement of a dancing school/club (short version).
This animation is a composition of cartoons and animated text designs which advertise the attendance of dance classes in a humorous way. This animation supports the image of the dancing school being cordial and family-friendly and giving fun and enjoyable lessons.
The animation is presented on the website of the dancing school and is also used now and then when new ad-campaigns on social media are launched.
The needed time for an animation strongly depends on the type of scene. The most time consuming part of the working process was the creation of the dancing couple scene, since the figures were drawn frame-by-frame by using Adobe Animate and the movements (e. g. head turns) of the figures are rather complex. However the other cartoon scences show only 2D-movements and they therefore were created in Adobe Illustrator and afterwards animated in Adobe After Effects. The animated text parts were designed and animated in Adobe After Effects.
Music and sound were taken from a licensed digital asset platform and were slightly modified to fit the animation.
This is the cut version of the original animation. The original animation is about 2:20 min long and can be seen here: Animation for a dancing school – “Ferdinand” – Full version
